???? succeeds ?? ????? ???????? ????? ?? strategy contents search engine optimized ?????? ???. ??? ??? strategy ?? ??? ??? ?????? ?? ?????? valuable ????? ???? ?? ?? ???? users ?? attracts ??????? ???? ?? search results ??? rank. some ?? elements ????? ?? strategy contenty ??? ???? ??????? ??: * ????? ????? ????? * organization ?????? ????? * ???